Bridge Marketing was founded in 2002 by Melanie Fernandez.  Ms. Fernandez worked as an Account Executive for 15 years in television advertising sales.  The last half of her career, she specialized in Social Marketing at KGW - NW News Channel 8, the NBC Affiliate in Portland Oregon.  Out of her passion for Social and Cause Marketing, Ms. Fernandez launched Bridge Marketing, the company that is Connecting Companies and Causes.

In the beginning, Bridge Marketing acted as a consultant and marketing arm for Non-profit organizations.  Ms. Fernandez worked with non-profit organizations to help develop their marketing and to cultivate their relationships with companies that would underwrite airtime campaigns on television.

In her experience, Ms. Fernandez has witnessed the incredible benefit that non-profit organizations achieve when they promote themselves on television.  In addition to helping the community cause, the supporting company receives recognition for their support in the campaign.  This shows that the company is a good steward in the community, therefore, helping build their business.

Since 2005, Bridge Marketing has specialized in the training of sales staff at television stations around the country on how to connect companies and causes to meet the needs of each community.

Bridge Marketing is currently working with:

WACH FOX 57 in Columbia, SC, WXIX FOX 19 in Cincinnati, Ohio
WTVR CBS 6 in Richmond, Virginia, WNWO NBC 24 in Toledo, Ohio
KHNL in Honolulu, Hawaii, WTNZ Knoxville, Tennessee
WCWG CW in Greensboro, North Carolina

Bridge Marketing has become the new description of Social Marketing!